Platter Secures €411K to Serve Up Efficiency and Cut Food Waste Across Europe

At IGF, we support early-stage startups by connecting them with investors. In doing so, we promote development and innovation that both parties can bring. One such example is Platter, a UK-based wholesale food tech startup that has just closed a €411,000 pre-seed funding round to expand its sales and marketing team.

Led by seasoned food industry entrepreneur Jack Clegg, Platter food tech startup’s mission is to eliminate inefficiencies in the wholesale food supply chain. What’s more, this area is the one that produces the most food waste in Europe.

A Smarter Way to Buy and Sell Food

Platter’s all-in-one B2B platform. They are a digital hub for food suppliers and buyers. While a big part of companies handle their order manually, Platter food tech startup, decided to go forward and streamline their operations. What does Platter do to simplify the whole process, you might ask? Well, they centralize orders, sales, logistics, and even surplus donation tools. Moreover, their services help users reduce order processing times, cut costs, and improve transparency across the supply chain.

“Jack has an outstanding knowledge of the market niche that Platter serves its clients. He combines this with a passion for strategically implementing technology in a rapidly evolving market and an impressive understanding of the startup ecosystem. Platter was an easy investment for me and my network; we remain extremely bullish on its potential,” says investor Toby Webber.

Early adopters say that the platform increases sales by up to 26% and cuts down on the amount of time spent on each order by up to 30 minutes. It’s a scalable solution that could reach over a million companies in Europe, catering to a market worth €112 billion.

Turning Surplus into Sustainability

Platter is not only maintaining processes and increasing sales. What’s more, it’s also about environmental impact. To guarantee that excess inventory finds a new use, they find real-time contacts with food charities. This helps 10 million tonnes of edible food in the UK find a new application. With the help of donations, they enable companies to support a sustainable food environment.

Furthermore, Platter food tech startup’s recent €411K pre-seed round, backed by Startup Wise Guys and angel investors, and the food sector reflects a strong belief in its tech-driven approach. They not only drive efficiency but also solve real-world inefficiencies. Moreover, as investor Toby Webber noted, the team’s industry insight and smart use of technology make Platter a standout in its market.

At IGF, we support startups and investors who are interested in the same area. We’re excited to follow Platter’s journey as it reshapes food distribution and drives meaningful change across Europe.